If you are a marketer and marketing your brand through digital medium and using Google Advertisements to get the users to your website. Then this new update from Google is a really important update for you.
On 31st August 2021, Google made the announcement that from the next year June 2022 the expanded text ads will be discontinued.
Important
- Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
- Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward.
- You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
- We strongly encourage you to transition to responsive search ads.
SRC: Google
By this, it means that the responsive search ads will be the new default in Google Ads.